‘Love Swimming’ Campaign


A national campaign has been launched to highlight the value of swimming teachers within the community. Swim England discovered that an estimated 667,000 children across the UK will miss out on lessons due to an instructor shortage.

We are working with Swim England to support the campaign locally to encourage people to become swimming teachers.

With nationwide water safety a concern heading into the summer months, and an expected further influx of people wanting to learn to swim ahead of the Olympics and Paralympics, the leisure and aquatics sector has come together to highlight the essential contribution of swimming teachers in keeping our communities safe, happy and healthy.

In response to the data and as part of the latest ‘Love Swimming’ campaign, Swim England and a collaboration of leisure partners are calling on people to consider the benefits of switching career paths and taking on a more fulfilling profession.

Swim teachers play a vital role in ensuring people who learn to swim find confidence in the water – those with a career in swim teaching themselves also reporting high levels of satisfaction, flexibility and fulfilment.